On December 31st at Minneapolis Convention Center in downtown Minneapolis, MN, a brand new musical event is set to change how the Twin Cities celebrate New Year’s Eve forever. The inaugural SnowtaNYE is an experiential multi-stage indoor music festival featuring heavy hitters like Big GiganticTipperInfected Mushroom (DJ Set), Waka Flocka FlameProfHippie SabotageBobby Raps and DJ Abilities, as well as an audience of passionate music fans making the pilgrimage from 30+ different states! The event’s performances will be spread across two massive convention halls, as well as a third stage and VIP lounge.

According to festival organizers, “This is the first event of it’s scale & complexity for both the Minneapolis Convention Center and the state of Minnesota in general. We are creating a 21st century festival experience complete with everything from carnival rides to VR demos. A massive multi-genre music lineup coexisting with a fully immersive and interactive environment is definitely where the future lies for these types of events.”

While the exciting artist lineup is the event’s focal point, the SnowtaNYE organizers have much more than music in store for the fans. The event’s attendees will be able to enjoy an indoor ferris wheel, a giant slide, a skateboard demo from Cal Surf3rd Lair, pop-up art galleries, virtual reality demos, and so much more. Finally, the event will reach its climax as the clock strikes 12, with the largest, most involved New Year’s countdown production in Minnesota history. “The production for the countdown to midnight is going to be incredible… I can’t say much on it, but it will definitely far exceed anything Minneapolis or most of the Midwest has witnessed at an indoor festival.. lots of surprises!”, they go on to explain.

For all those people who are not content with one night of celebrating the onset of 2017, the festival will also include two separate pre-parties at two brand new Minneapolis music venues on the night of December 30th, with DRAM heading up the bill at Music Hall MPLS and Michal Menert and Desert Dwellers leading the lineup at The Lex.

SnowtaNYE represents a significant budding alliance between two major players in the Minneapolis music scene–TC Presents, one of the city’s leading EDM promoters, and Rhymesayers Entertainment, who bring their hip-hop flavor to the party.

You can win tickets to the event–and check out this exciting preview video–by checking out SnowtaNYE’s Facebook contest below:

For more information, or to purchase tickets to this sure-to-be magical event, head to SnowtaNYE’s website.