Bob Weir has taken on a lot of roles in his storied career, contributing timeless classics to the Grateful Dead canon on a routine basis. However, one thing the guitarist has never been too keen on is memorizing his lines. Sure, Weir likes to sing a lot of folk tunes with countless verses full of lyrics, but he’s also amassed the reputation of forgetting a lyric or two on occasion. It’s more endearing to Deadheads than anything else.
So, when Safeway recruited Weir for a commercial, they wanted to make sure he didn’t misspeak. The teleprompter is in full force during Weir’s appearance, as he reads a bit about the supermarket’s charity drive to feed the hungry. It’s awkward and perfect and everything we’d hope for in a Safeway commercial from 1988 featuring Bob Weir.
Watch the magic below, thanks to CoolOldVideos:
Don’t forget to donate your extra can of food to Rainbow Records!