Hip-Hop would be nothing without competition. Its players thrive off of it and Kendrick Lamar has just opened up a whole new division. With just 546 words laid down on Big Sean’s new track “Control”, Lamar has challenged every major player in the game to step up to the starting line and things are about to get interesting.

Originally produced for release on his upcoming album Hall of Fame, Big Sean has cited clearance issues as the reason for his choice to release the track as a single. This however can be found questionable, because who would include a track that dissed themselves on their own album? Aside from personally naming Jay Z, Nas, Eminem, Andre 3000, Jermaine Cole, Big K.R.I.T., Pusha T, Meek Millz, ASAP Rocky, Wale, Jay Electronica, Tyler the Creator, and Mac Miller as his competition for whom he is “tryna make sure your core fans never heard of you niggas” Lamars’s track is legendary for including Big Sean’s name on this list. Pretty gutsy to call out the guy sitting next to you in the studio. As for those who didn’t make the list, it might be time to step your game up.

As if his vicious role call wasn’t enough Lamar has also managed to catch the attention of Joe Budden by declaring his California self the “king of New York.” Since the songs release Twitter has been ablaze with both declarations of appreciation and irritation for Lamars’s lyricism. In response to Lamar’s verse stating that fans “don’t wanna hear not one more noun or verb from you niggas” Mac Miller has tweeted “if I can’t do no more nouns or verbs ima start comin with the wildest adjective bars that anyone has ever heard”, and it doesn’t end there.

Screen-Shot-2013-08-13-at-11.30.12-AM Screen-Shot-2013-08-13-at-11.30.21-AM Screen-Shot-2013-08-13-at-11.34.11-AM

However regardless of opinion it cannot be debated that Lamar’s ability to dominate a collaborative track with his blatantly ballsy lyrics is both impressive and highly entertaining. With hip-hops stars steering clear of any really interesting stories of late and Kanye West gossip getting really old, this new declaration of hip-hop war is just what fans needed.

Control:

Hitler’s Reaction: