Coachella 2015 kicked off this past weekend in Indio, CA. The festival has become noticeably more mainstream and fashion-forward than ever, recently launching a clothing line with H&M. You can find tons of “fashion reports,” celebrity sightings and more from the Cali fest around the Internet and even in newspapers today.
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Apparently, it’s gone so far that modeling agencies are now sending talent scouts to the festival grounds. IMG Models, the agency behind some of the world’s top models including Gisele Bundchen and Miranda Kerr, was on the premises looking for new talent to tap into.
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“Coachella is known for attracting a huge audience of plugged-in, style-conscious millennials,” says David Cunningham, the company’s VP. “When over 20 IMG models are heading to the same festival, you know there’s opportunity there.”
Sheesh, imagine having to worry THAT much about your appearance at a music festival, of all places! Is it even about the music at all anymore?
[Via Your EDM]