Modern Measure is an innovative Atlanta-born electronic project composed of Kyle Holly (music production, live drums) and Charlie Thornton (music production, live sampling, bass guitar, alto sax). Since the project’s inception in 2013, the duo has quickly gained fame in the electronic dance scene and beyond for their inventive compositions and vibrant hybrid performances, which expertly fuse live instrumentation with thoughtful and precise production. However, it’s not just fans across the country who have been taking notice; Modern Measure has shared the stage and toured with the likes of Big Gigantic, The Disco Biscuits, Manic Focus, The Floozies, and, after touring with STS9, secured a spot on the jamtronica juggernaut’s independent record label, 1320 Records.
Watch STS9’s Jeffree Lerner’s Live Collaboration With Modern Measure For The Song “Daze”
Recently, Modern Measure showcased their versatility and creativity of the group with the recently released single “Family System”. The dynamic tune offers up nostalgic, melodic deep house ahead of an abrupt change into propulsive future bass, rife with glitchy sounds and dribbling effects. However, again underlying their penchant for the unpredictable, the song carries on this darker tone while simultaneously opening up to a spacious ending.
To complement this dynamic track, today, the band has released a brand-new music video for “Family System” that plays off the song’s distinct vibes throughout. The video—shot and edited by Pedro Marashi of Insouth Productions and co-directed by Pedro and Modern Measure—shows the vibrancy of Modern Measure’s hometown of Atlanta, with gorgeous time-lapses of the city juxtaposed with more intimate footage of the band, city streets, friends, residents, and more.
Modern Measure Shares Full Stream Of New Album, “For The Moment”
As told by the band, “This song marks the beginning of a new creative direction for us and with the fresh explorations into new sonic territory, it felt like the right time to look back on what shaped our sound. In doing so we discovered our family, friends, and the city of Atlanta, and its culture and music scene were our main inspirations. We wanted to capture this with the video for ‘Family System’, and we think Pedro did a great job putting this feeling into images. Working with a kindred creative spirit was important to the vibe as well and we had a great time exploring our home town with him. We wouldn’t be able to do what we love without the entire Family System.”
Today, Live For Live Music is proud to premiere the new music video for Modern Measure’s, “Family System”. You can check it out and the band’s upcoming tour dates for yourself below. For more information on the band, check out Modern Measure’s website or follow them on Facebook.
Upcoming Modern Measure Tour Dates
12/22/17 – Birmingham, AL – Winter Jam in the Ham – Zydeco
12/31/17 – Englewood, CO – The Gothic Theater, w/ Boombox
1/26/18 – Tucson, AZ – Gem & Jam Festival
1/28/18 – Albuquerque, NM – El Rey Theater w/ STS9
1/30/18 – Salt Lake City, UT – The Complex w/ STS9