Memphis soul, blues, and jam band Southern Avenue has an extremely interesting and unique backstory. Guitarist Ori Naftaly grew up in Israel with a deep-rooted passion for American soul, blues, and funk. Naftaly set his eyes on the prize, making a musical pilgrimage in 2013 to compete in Memphis, TN’s prestigious International Blues Challenge. Realizing that staying with his former band in Israel was holding him back, a new opportunity arose when Naftaly befriended Memphis-bred vocalist Tierinii Jackson, who has an extensive history of singing in church, local cover bands, theatrical projects, and more.

In 2015, Ori Naftaly, Tierinii Jackson, and her drummer sister Tikyra Jackson helped form Southern Avenue. The band toured vigorously throughout the U.S. and Europe in their formative years before landing a record deal. Southern Avenue released their debut self-titled album in February 2017 via Stax Records. Expanding their vision to embrace new musical challenges, the quartet is gearing up to release their sophomore album, Keep On, due out on May 10th, 2019.

Keep On was recorded with producer Johnny Black (Jessie J, Daughtry, Estelle) at Memphis’ legendary Sam Phillips Recording, and includes guest appearances by seminal Stax Records artist William Bell, noted Memphis musician Gage Markey (who serves as guest bassist on most of the album), and a horn section comprised of Art Edmaiston (JJ Grey & Mofro, Gregg Allman) and Marc Franklin (The Bo-Keys, Gregg Allman).

“Jive” is a snappy new tune off of Keep On, which opens up with Tikyra “TK” Jackson holding down a tight-knit groove behind Naftaly’s gritty opening guitar lick. Tierinii Jackson jumps into her vocal lead loud and proud, as the quartet trickles into the song’s main theme. Southern Avenue arranged their vocal overlays and harmonies with precision and meticulous thought, resulting in a beautiful sonic landscape, offering insight to the band’s vast, worldly influences. 

Tierinii Jackson shared her thoughts on “Jive” with Live For Live Music. She explains,

This song is about learning to navigate a fast-paced industry while maintaining one’s self-respect. There are lots of selfish people out there, snakes who will try to take advantage of you at every corner. You need to be aware of your surroundings, learn the game and become that beast that no one wants to mess with. We love this song because we’ve encountered a lot of toxic relationships on our journey and we have survived and thrived through all the Jive. 

Today, we’re excited to premiere Southern Avenue’s new single. You can check out the Live For Live Music premiere of  Southern Avenue’s new tune “Jive” below:

Southern Avenue – “Jive”

[Audio: Concord Records]

Southern Avenue has a big year of touring ahead of them, highlighted by multiple performances in New Orleans during Jazz Fest, festival appearances at Beale Street Music FestivalSummer Camp Music FestivalElectric ForestPeach Music FestivalTelluride Blues & Brews FestivalBourbon & Beyond, and the Legendary Rhythm & Blues Cruise, and more. The band will also join Tedeschi Trucks Band for a run of shows throughout the Southwest in the fall.

Fans can head here to pre-order Southern Avenue’s forthcoming Keep On release.

See below for a full list of the band’s upcoming tour dates. For ticketing and more information, head to Southern Avenue’s website.

Southern Avenue 2019 Tour Dates:

Sun, APR 28
Joy Theater (w/The Word)
New Orleans, LA

Wed, MAY 1
House of Blues New Orleans (ShortyFest!)
New Orleans, LA

Thu, MAY 2
The Howlin’ Wolf (w/Samantha Fish & Marc Broussard)
New Orleans, LA

Sat, MAY 4
Beale Street Music Festival
Memphis, TN

Tue, MAY 7
Brooklyn Bowl
Brooklyn, NY

Thu, MAY 9
The 8×10
Baltimore, MD

Sat, MAY 11
Bishop Gunn Crawfish Boil
Natchez, MS

Sat, MAY 18
Stomp the Blues Out of Homelessness
Springfield, MO

Sun, MAY 19
Doheny Blues Festival
Dana Point, CA

Fri, MAY 24
Summer Camp Music Festival
Chillicothe, IL

Sat, MAY 25
Summer Camp Music Festival
Chillicothe, IL

Sun, MAY 26
Summer Camp Music Festival
Chillicothe, IL

Wed, MAY 29
Camden Dingwalls
London, United Kingdom

Sat, JUN 1
Valles, Spain

Sun, JUN 2
Rock & Blues Cafe
Zaragoza, Spain

Mon, JUN 3
Barcelona, Spain

Thu, JUN 6
Chorzow, Poland

Fri, JUN 7
Berlin, Germany

Sun, JUN 9
Grolsch Blues Festival
Schöppingen, Germany

Mon, JUN 10
Ribs & Blues Raalte
Raalte, Netherlands

Thu, JUN 13
Sierre Blues Festival
Sierre, Switzerland

Sat, JUN 22
Pine Bluff Regional Park Amphitheatre
Pine Bluff, AR

Thu, JUN 27
Old Rock House
St. Louis, MO

Fri, JUN 28
Electric Forest
Rothbury, MI

Sat, JUN 29
Electric Forest
Rothbury, MI

Sun, JUN 30
Turf Club
St Paul, MN

Wed, JUL 3
The Triple Door
Seattle, WA

Sat, JUL 6
Waterfront Blues Festival
Portland, OR

Wed, JUL 10
Club Cafe
Pittsburgh, PA

Fri, JUL 12
Briggs Farm Blues Festival
Nescopeck, PA

Sat, JUL 13
Ottawa Bluesfest
Ottawa, Canada

Sun, JUL 14
Ottawa Bluesfest
Ottawa, Canada

Thu, JUL 25
The Peach Music Festival
Scranton, PA

Fri, JUL 26
The Peach Music Festival
Scranton, PA

Sat, JUL 27
The Peach Music Festival
Scranton, PA

Sun, JUL 28
Interstellar Rodeo
Edmonton, Canada

Thu, AUG 1
Lander Live
Lander, WY

Fri, AUG 2
Montrose Summer Music Series
Montrose, CO

Sun, AUG 4
Mammoth Festival Of Beers & Bluesaplooza
Mammoth Lakes, CA

Thu, AUG 8
Sweetwater Music Hall
Mill Valley, CA

Sat, AUG 10
Burnaby Blues and Roots Festival
Burnaby, Canada

Sat, AUG 17
Music in the Blue Ridge
Roseland, VA

Sat, AUG 24
Druid City Music Festival
Tuscaloosa, AL

Thu, SEP 12
Telluride Blues & Brews Festival
Telluride, CO

Fri, SEP 13
Telluride Blues & Brews Festival
Telluride, CO

Sun, SEP 22
Bourbon and Beyond
Louisville, KY

Sat, OCT 26
Legendary Rhythm & Blues Cruise
San Diego, CA

Sun, OCT 27
Legendary Rhythm & Blues Cruise
San Diego, CA

Mon, OCT 28
Legendary Rhythm & Blues Cruise
San Diego, CA

Tue, OCT 29
Legendary Rhythm & Blues Cruise
San Diego, CA

Wed, OCT 30
Legendary Rhythm & Blues Cruise
San Diego, CA

Thu, OCT 31
Legendary Rhythm & Blues Cruise
San Diego, CA

Fri, NOV 1
Legendary Rhythm & Blues Cruise
San Diego, CA

Sat, NOV 2
Legendary Rhythm & Blues Cruise
San Diego, CA

Wed, NOV 6
The Hobby Center for the Performing Arts (w/Tedeschi Trucks Band)
Houston, TX

Fri, NOV 8
Majestic Theatre (w/Tedeschi Trucks Band)
Dallas, TX

Tue, NOV 12
Brady Theater (w/Tedeschi Trucks Band)
Tulsa, OK

Thu, NOV 14
Tobin Center for the Performing Arts (w/Tedeschi Trucks Band)
San Antonio, TX

Sat, NOV 16
Robinson Center (w/Tedeschi Trucks Band)
Little Rock, AR

View Tour Dates