The Beatles and their collaborators continue to find new ways to push the possibilities of what a listening experience can entail when it comes to the band’s beloved catalog of songs. The latest music project from the famous group comes in the form of an immersive listening experience which the band’s firm, Apple Corps, launched at Royal Albert Dock in their native Liverpool, U.K. on Thursday.

Named, “Sgt. Pepper’s Lonely Hearts Club Band: The Immersive Experience,” the 45-minute, audio-based experience runs until January 9th. The audio for the immersive Sgt. Pepper’s experience is based on the latest mix of the iconic album overseen by Giles Martin (son of original Sgt. Pepper’s producer and longtime Beatles collaborator George Martin) in 2017 for its 50th-anniversary reissue. Admission is free, but all tickets have been claimed at this point.

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Apple Corps partnered with National Museums Liverpool, Tate Liverpool, and Dolby Laboratories to help create the immersive listening pop-up, which reportedly promises to be as close as fans can get to experiencing the album being played live, which the band never did.

“Listening to this special mix is like hearing something familiar for the first time,” Tate Liverpool director Helen Legg added in a statement about the exhibit’s launch on Thursday. “It sounds so fresh, you can hear every element, which just underscored how wildly inventive the album was.”

Giles Martin also added, “Experiencing this Dolby Atmos mix allows us to fill into the record, and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

Giles Martin also played a significant role in reimagining the Beatles’ recordings for the soundtrack to Cirque du Soleil‘s theatrical production, Love, which launched in 2006.

Watch Martin discuss the technical side of the recording of the album in the video below.

Sgt. Pepper’s Lonely Hearts Club Band The Immersive Experience – Reimagining A Classic Beatles Album

[Video: National Museums Liverpool]

Head here for more information on the Sgt. Pepper listening experience.