Vermont-based ice cream manufacturers Ben & Jerry’s have introduced their newest flavor in the form of a non-dairy version of the long-running Phish Food.
Revealed on Tuesday ahead of Phish‘s Dinner and a Movie webcast, the new vegan and kosher-friendly spin on the brand’s popular Phish Food recipe includes a tasty mix of gooey marshmallow and caramel swirls and fudge fish.
To celebrate the arrival of the new flavor, the company has also announced an artwork contest based around a simple line sketch from longtime Phish artist Jim Pollock. The “Strange Design” contest encourages creative fans to create and submit their own original art piece sticking with the theme “Cows on Vacation.” Fans are encouraged to use Pollock’s provided drawing of a cow as the main inspiration for submissions. The contest is open for entries as of January 27th and remains open until February 28th.
For submissions to be considered, the artwork must be shared to Instagram or Twitter using “#StrangeDesignContest.” One lucky artist will be notified on March 18th, and will be awarded a prize pack containing two tickets to a future Phish concert when live events return, Pollock’s original contest art with his signature, a one-year supply of Ben & Jerry’s ice cream, and $2,000 cash.
See thread for an fun art contest with Jim Pollock 👇🏼 pic.twitter.com/82iAe8hSXe
— Ben & Jerry’s (@benandjerrys) January 27, 2021