A mix of over 30 music industry executives and professionals including artist managers, attorneys, business managers, agents, and more have joined forces to form the Black Music Action Coalition—or BMAC. The goal of the new coalition is to advance racial justice across the industry–in addition to society at large–alongside greater communal efforts like the Black Lives Matter movement.

As per a report shared by Billboard on Monday, BMAC leaders hope to meet with the senior management of companies including Universal Music Group, Warner Music Group, Sony Music, Apple, YouTube, BMG, and more to come up with a plan on addressing the deeply rooted systemic racism across the music and live entertainment industry pertaining to black artists and executives.

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Comprised of a board that includes Clarence Avant (a.k.a. “The Black Godfather”), producer/composer Quincy Jones, Irving Azoff (Azoff MSG Entertainment), and Ron Sweeney, BMAC also hopes to establish a voice to determine how the funds supporting Black community organizations focusing on education, social justice, financial literacy, mental health, and other initiatives are allocated and distributed. Other industry professionals who have joined the coalition include Ashaunna Ayars (Ayars Agency), Binta Brown (artist manager), Jamil Davis (CEO, The Revels Group), Shawn Holiday (Columbia Records), Prophet (artist manager/activist), Damien Smith (artist manager), Courtney Stewart (Right Hand Music Group) and Caron Veazey (artist manager), Dre London (London Entertainment), Cortez Bryant (The Blueprint Group), Damien Granderson (Granderson DesRoches LLP), Anthony Saleh (Emagen Entertainment), and more.

A statement shared by Avant with the coalition’s launch reads,

Many have come together in the past to address rampant racism in our business and society. Never before, though, have I seen a moment when a cross-generational group of powerful Black artists, songwriters, producers, managers, agents and lawyers have come together in this way, working as one, with a common, unified voice to root out racism. There is power in that union, promise in their vision and hope that we can move meaningfully toward a more equal and just business and country. I’m inspired and glad to be part of it.

BMAC has since received endorsements from noted American pop artists including John Mayer, STS9, Billie Eilish, Diplo, Rosalia, Travis Scott, Post Malone, Missy Elliott, Mary J. Blige, and more.

Click here to learn more about the mission behind the newly-formed BMAC.

[H/T Billboard]