HeadCount and Celestial Seasonings may seem like an unlikely pairing, but the voter registration organization and the national tea distributor have just announced an awesome, new collaboration. The Boulder-based tea company is planning on celebrating two highly anticipated Colorado runs from legendary jam bands—Dead & Company (this weekend on July 13th and 14th) and Phish (August 31st through September 2nd)—with custom, limited-edition teas. These teas will be given away for free by HeadCount at the two act’s upcoming Colorado runs, though Phish’s tea will also be distributed at the band’s Curveball festival in Watkins Glen in August.
For Dead & Company, Celestial Seasonings will release a special herbal tea dubbed “Ramble On Rose”, which ideally help fans “settle down easy” after the show. Phish’s Celestial Seasoning tea is called “Ginseng Sullivan”, after the Norman Blake tune that Phish has made its own since debuting the tune in 1993. Both teas will also feature unique artwork from iconic artists associated with the band, with AJ Masthay providing artwork for Ramble On Rose and Jim Pollock providing the artwork for Ginseng Sullivan.
As noted in a press release, Celestial Seasonings’ Ramble On Rose and Ginseng Sullivan will not be sold in stores. With only 6,000 boxes of tea being produced, the tea will be given to fans who sign up for HeadCount’s non-partisan text and e-mail election alerts at Folsom Field, Dick’s Sporting Good Park, or Watkins Glen.
“We’re very proud to partner with HeadCount to support their mission of getting more people engaged and participating in our democracy,” explained Tim Collins, Celestial Seasonings Vice President. “It was such a thrill for us to create these new tea blends and partner with these incredible artists. We’re going to have a great time at the shows this summer talking to fans about how to get involved and be heard.”
Andy Bernstein, HeadCount’s executive director, added, “We’re very grateful, excuse the pun, to Celestial Seasonings for coming up with these great tea blends specially for fans of Dead & Company and Phish. … This is a very creative, and generous way to engage music fans around the midterm elections.”
Ramble On Rose