One of the biggest controversies in America right now is that of the construction of the Dakota Access Pipeline through land owned by the Standing Rock people. Guitarist Dave Matthews has been at the forefront of these ongoing protests, both visiting the site in North Dakota and hosting his own benefit concert in Washington DC in recent months.

In a new interview with RT America, Matthews was asked about why the controversy has been given such little media attention. The Dave Matthews Band leader digs into the subject, talking about the narrative of media that is driven by profit margins. He explains that the centuries of misconduct towards Native American peoples isn’t necessarily compelling news, especially in a climate where there are countless organizations vying for user attention.

You can watch the video below to see Matthews’ eloquent and poignant response to this difficult subject.