David Byrne has opened a new art exhibition, Neurosociety, in Silicon Valley. The interactive project includes an hour-long “immersive theater performance” in which groups of ten people are led through “a series of experiences” that are created in collaboration with working cognitive neuroscientist labs. The idea is to make you think about thinking, and be part of the process of understanding it.

“You will be led through 4 rooms, and in each room you will experience a surprising aspect of yourself and how you relate to the world and to other people,” the event explains. “You will see your hand grow giant and you will be embodied in a doll’s body. You will see moving objects freeze, predict real elections and face moral dilemmas.”

Furthermore, and with visitors’ consent, reactions and decisions will be anonymized and used by the labs to further their research. “Each visitor thereby becomes a unique and integral part of The Institute’s ongoing research,” they emphasize. “Experiments, we feel, are a form of theater.”

For more information on the exhibit, including ticket reservations, click right here.

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[via CoS]