It is not uncommon to see unusual sights at music festivals, but a Domino’s pizza delivery man descending into a campground via jetpack is definitely a new one.
Domino’s tested its delivery by jetpack at Glastonbury music festival in England, sending a uniformed, pie-bearing pilot into the festival at the moment Elton John played the song “Rocket Man”.
“When we realized pitching up to serve slices inside the festival was impossible, we took inspiration from this year’s headliner to launch our own rapid delivery trial — it was a bit of a no-brainer,” Domino’s assistant PR manager Sam Wilson told the Independent.
“Every year we see huge numbers of random requests from festival goers trying to sneak pizza into the party,” he added. “So, this year we wanted to… trial our very own rocket man service to help hungry campers get a slice of sky-high satisfaction in the future.”
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With the limited food options available at most music festivals, staying fed can sometimes prove challenging. Jetpack deliveries may seem impractical, but according to a spokesman for jetpack firm Gravity Industries, who helped pull off the stunt, “being able to exceed the average delivery time by flying through the Somerset fields and feed campers with the pizza delivery experts certainly shows the future of fast delivery service,” though they admitted, “Keeping pizza piping hot using the jet suit is definitely an unusual utilization of our tech and pizza isn’t in our normal flight plan.”
In terms of logistics, one of Gravity Industries’ flying suits costs roughly $483,000 and can only carry two pizzas at a time. Asked about the scalability of the technology, a Domino’s spokesperson told the Independent, “All we can say at this stage is that the idea has legs… or wings… or jets.”