Erykah Badu has developed a line of incense that smells like her vagina. Actually…

The product, simply named “Badu’s Pussy,” will be sold via her new Badu World Market, which she discussed in a new interview with 10 Magazine. The new online store will launch on February 20th. Badu’s store will also sell apothecary goods like an amethyst, rose quartz, and turquoise-infusing water bottle, grills, and pieces from Badu’s clothing line, Fuh.

Related: Yasiin Bey (fka Mos Def) Celebrates 20th Anniversary Of ‘Black On Both Sides’ In Berkeley With Badu, Slick Rick & More

“There’s an urban legend that my pussy changes men,” Badu told 10 Magazine about her self-proclaimed ‘superpower.’ “The men that I fall in love with, and fall in love with me, change jobs and lives.” Now, Erykah Badu’s feminine essence will be available to “change” not just her lovers, but also consumers around the globe.

Badu also explained the process by which Badu’s Pussy was created. “I took lots of pairs of my panties, cut them up into little pieces and burned them. Even the ash is part of it.”

“I think I’m a nonconformist,” she added. “If [there’s] something that I’m told I’m supposed to do, I am very much inspired to go the other direction.”

The unusual new product is surely a nonconformist idea (to everyone except Gwenyth Paltrow, that is). You can buy Badu’s Pussy when the Badu World Market launches later this month. In Erykah’s own words, “the people deserve it!”

Read the full 10 Magazine interview to learn more about the Badu World Market, Badu’s Pussy, her work as a doula, and more.