Event promoters who utilize Eventbrite can now add a prominent “Get Tickets” button to their business profile on Instagram. Previously, promoters were only able to add their website’s URL to the profile. The development is part of a new partnership between Eventbrite and Instagram that will help users on both ends more easily sell and purchase event tickets. The visual “Get Tickets” buttons, which can be added to a profile via Instagram’s Business Settings, will drive users directly to the necessary Eventbrite listing.
In many ways, the partnership seems like a sensible move for both parties. Promoters have used Instagram to get the word out about their shows for years, and the social media platform is already one of the largest drivers of web traffic to Eventbrite. This new development just streamlines the process, bringing more people to the ticket seller and bringing Instagram one step closer to becoming a one-stop shop for many of its users (the platform has been expanding is shopping capabilities for the past year or so). In fact, users won’t even need to input their email address and other personal info during checkout because it will already be pulled from their Instagram account, which could be a blessing or a curse depending on how you look at it.
Instagram users and event promoters can get more information on the new partnership via Eventbrite’s website.
