Gorillaz have returned to the public consciousness with a bang in the past couple weeks. After announcing their own Demon Dayz festival in the U.K. (set to feature all the artists included on their upcoming album Humanz), the Damon Albarn and Jamie Hewlett-masterminded animated group released four new top-notch tracks from the new album last week, complete with animated visuals. Then, after announcing their first North American show in years at Festival d’été de Québec in Quebec City this summer, the group sent shockwaves through social media when they were announced as a headliner for this summer’s Outside Lands alongside The Who and Metallica. Now, they have their own mixed reality app for fans to get a glimpse inside the weird and wonderful universe of the Gorillaz for the very first time.
According to a press release, “the Gorillaz App will allow fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House.”
To celebrate the release of the new album, fans will be invited – via the app – to the Humanz House Party, an exclusive worldwide listening event which will allow fans to hear the new album in full for the first time. The Humanz House Party will be the largest ever geo specific listening experience bringing people together across 500 locations, from Tokyo to Santiago.
Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, using the technology in a narrative context for the very first time.
Gorillaz will headline the recently announced, sold-out Demon Dayz Festival at Dreamland Margate on June 10th. Full details of dates scheduled for later in the year, will be announced soon.
More dates to be announced?! Yes, thank you universe.