The Grateful Dead have partnered with North Coast Organics to release a line of vegan deodorant. Now, even with Dead & Company‘s summer tour canceled, you can still smell like a Deadhead.
The line of organic deodorant is made with 100% natural, vegan, edible ingredients, and comes in five different scents all named after Dead iconography. There’s Skull & Roses (lavender, rose), Sunshine (blood orange, bergamot), Workingman’s (cedarwood, juniper), Timber (Douglas fir, sage), and unscented, all of which don the familiar 13-point lightning bolt.
North Coast Organics founder Nathan Morin pointed out that as a Deadhead for over 20 years, the values of the company he founded are intrinsically linked to those he learned from his favorite band.
“I have been a Deadhead since 1999,” Morin said in a statement. “The music and spirit of the Grateful Dead have influenced my company’s core principles of service, veganism, and organic agriculture. The Grateful Dead have inspired us to stay true to our main mission of social responsibility. We took care in creating special essential oil blends that reference the Grateful Dead’s music.”
The product line has also gotten the green light from the Dead’s camp, who say that the mission here goes beyond cleaning up its fans.
Longtime Dead archivist David Lemieux points out, “Along with our love of the music, Deadheads also often identify themselves as socially and environmentally conscious, and with that awareness is a love of the world around us, and the desire to help protect it.”
“That goes for ourselves as well,” Lemieux continued. “As much as it’s important to be mindful of what we put into our bodies, it’s also essential to be aware of what we put onto our bodies. We’re so happy that a company like North Coast Organics exists, as they share our love of organic, healthful products for the body. Ethical and kind, North Coast Organics lives and functions as we do, with an awareness that the future’s here, we are it, and we need to take care of the planet and ourselves.”
To order the fragrances, and to learn more about them, click here.
[H/T NME]