Jeff Tweedy has unmasked his new music video for “Gwendolyn”, the third single off his forthcoming album, Love Is The King. The fourth solo offering from the Wilco frontman is out on October 23rd via dBpm Records.

The music video features appearances from a myriad of famous faces, including Fred Armisen, Courtney Barnett, Elvis Costello, Jeff Garlin, Tavi Gevinson, Jon Hamm, Abbi Jacobson, Norah Jones, Seth Meyers, Nick Offerman, Alex Winter, and Jeff’s sons Sammy and Spencer Tweedy. However the entirety of these famous faces aren’t shown, just the mouth and nose.

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Announced back in September, Love Is The King began as a quarantine challenge by Tweedy for himself. The singer-songwriter forced himself to write one song a day, everyday. Before long he had a new album, one that teemed with the themes and emotions surrounding government-mandated quarantines. So it is only fitting that the album’s first music video directly tackle the phenomena of face masks.

In the music video for “Gwendolyn”, Tweedy dons a mask in a fairly mundane sight for the modern era. Where things take a turn, however, is when he takes off the mask and begins singing the song. Now, the bottom half of his face is replaced by other famous noses and mouths. While it’s not particularly easy to identify the lower half of a celebrity’s face, it makes the guessing all the more amusing and the reward more gratifying when you do figure it out.

Watch the new music video for “Gwendolyn” by Jeff Tweedy. Pre-order Love Is The King here.

Jeff Tweedy – “Gwendolyn” (Official Music Video)

[Video: wilco]