KAABOO is continuing to expand its scope with a newly-announced spinoff event, KAABOO Texas. The reveal of this new venture comes on the heels of last month’s announcement that the event would expand its original San Diego-based KAABOO Del Mar (which will celebrate its fourth year in September) to include a destination event in the Cayman Islands next year.
KAABOO Texas is set to take place May 3rd – 5th, 2019 at AT&T Stadium, home of the NFL‘s Dallas Cowboys. The event will be a joint venture between KAABOO and the Jerry Jones Family, who own the Cowboys. According to a press release on the Cowboys’ website:
“[KAABOO’s] distinctive brand provides a five-star live entertainment experience featuring world-class music, hilarious comedy, inspiring contemporary art, delicious gourmet cuisine and craft libations, a Vegas-style day/nightclub and a curated host of pampering amenities. … This upscale experience pairs well with Jones’ vision for the Dallas Cowboys, which has cemented its status as the highest valued sports franchise in the world.”
“The partnership between the Jones family, AT&T Stadium, and KAABOO promises an unforgettable entertainment experience for all guests,” explains KAABOO Chief Brand + Marketing Officer Jason Felts in a statement. “KAABOO Texas will be a multi-day experience with the celebratory energy of a high-stakes game and the curated music, art and lifestyle experience representative of KAABOO. The Cowboys pride themselves on being at the forefront of exciting industry change, making this partnership a compelling fit for both organizations.”
“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us. KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event,” says Dallas Cowboys COO Stephen Jones.
As the saying goes, “everything’s bigger in Texas.” That saying will hold true for KAABOO Texas, as the stadium’s 100,000-person capacity will allow for their biggest event so far. KAABOO Texas will also be the first indoor KAABOO event, although with so much space at their disposal inside the stadium and throughout its Arlington TX grounds, they will surely have plenty of room to pull it off.
The press release states that guests can expect a lineup with a “rock-centered focus, complete with chart-topping hit-makers, bucket-list artists, and the familiar nod to local culture.” More information and artist lineups will be released as the event gets closer.
[H/T JamBase]