The ever-reclusive Kendrick Lamar has issued an update on his long-awaited new album via an unassuming new “oklama” web page.
In a tweet posted just after 1:00 p.m. ET on Friday—Kendrick’s first tweet since March 5th, 2020—the rapper linked fans to a new url, oklama.com, alongside an image of an old-tech computer folder labeled “nu thoughts.”
Within the somewhat cryptic note to fans, Lamar seemed to offer an explanation for his lack of communication, offer fans some hope that a new album is indeed coming, and (perhaps most notably) announce that his next release will be his final album with label Top Dawg Entertainment (TDE), which has seen its star grow in tandem with Kendrick’s for the better part of two decades.
The note, much like its domain name, is signed “oklama”—an apparent combination of the rapper’s initials with “Obama,” and perhaps a hint at a potential album title.
Read the full “nu thoughts” note from Kendrick Lamar below.
I spend most of my days with fleeting thoughts. Writing. Listening. And collecting old Beach cruisers. The morning rides keep me on a hill of silence.
I go months without a phone.
Love, loss, and grief have disturbed my comfort zone, but the glimmers of God speak through my music and family.
While the world around me evolves, I reflect on what matters the most. The life in which my words will land next.
As I produce my final TDE album, I feel joy to have been a part of such a cultural imprint after 17 years. The Struggles. The Success. And most importantly, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling.
There’s beauty in completion. And always faith in the unknown.
Thank you for keeping me in your thoughts. I’ve prayed for you all.
See you soon enough.
While the decorated Compton-native rapper has been involved in various projects in recent years, he has not released a new studio album since 2017’s DAMN., which earned him a Pulitzer Prize for Music.
As the organization behind the prize described DAMN., the album is “a virtuosic song collection unified by its vernacular authenticity and rhythmic dynamism that offers affecting vignettes capturing the complexity of modern African-American life.”
While the Pulitzer board’s assessment of DAMN. is spot-on, the jury is out among fans about whether it’s even his own best album, with vocal contingents backing both 2012’s good kid, M.A.A.D. city and 2015’s To Pimp A Butterfly as K. Dot’s creative pinnacle.
We eagerly await further news. It’s good to hear from you, Kung-Fu Kenny.
— Kendrick Lamar (@kendricklamar) August 20, 2021