Arcade Fire, Elton John, Sting, Pearl Jam and others get behind Neil Young’s “Pono Music.”

“This gives it to you as good as you can get it.”

That’s how Tom Petty describes what you’ll hear when you use a new portable listening device developed by Neil Young that promises to change the way we listen to music.  

At a keynote address Tuesday at SXSW, Young officially launched “PonoMusic,” a high-quality music service and player—known as the “Pono Player.”

Petty isn’t the only musician throwing his weight behind the product.  In a video shown during Young’s keynote, Sting, Elvis Costello, Bruce Springsteen, Dave Matthews, Jack White, Beck and many others sang Pono’s praises.

“It blew me away, it was like being in a recording studio,” said Elton John.

“The difference is so easy to hear. Everybody should check this out,” added Jackson Browne.  

Along with Young’s Tuesday keynote came the launch of a Kickstarter campaign for PonoMusic, where those who pledged early had the opportunity to reserve a player for $200—significantly less than the $399 retail price.

To those who back the product, PonoMusic will be providing opportunities to for limited-edition chrome PonoPlayers signed by artists such as Arcade Fire, Pearl Jam, Willie Nelson, Patti Smith, Dave Matthews Band and others.  There’s also a chance to take part in a “VIP Dinner & Listening Party With Neil Young.”

In the works for several years, PonoMusic was born out of Young’s quest to preserve quality by allowing listeners to hear music as close to its original recorded resolution as possible.

“Pono is about the music,” said Young in a video on PonoMusic’s Kickstarter page. “It’s about the people who make the music and the way it sounds to us when we are in the studio making it.  It’s about you hearing what we hear, and that hasn’t happened in a long time.”

PonoMusic is looking to raise $800,000 by April 15 via Kickstarter and is already off to a very strong start with 2,398 backers pledging just over $767,322 by 10:00 p.m. Tuesday night.

Hear more about PonoMusic from some of music’s biggest names, including Young, by watching the video below:

-Sarah Compo, @sarahcompo