Nathaniel Rateliff has released a new music video for “All Or Nothing”, off his latest album, And It’s Still Alright.
“All Or Nothing” joins previously-released music videos for “What A Drag” and the title track for And It’s Still Alright. As with those other two videos, Rateliff used the “All Or Nothing” video as an opportunity to explore techniques of independent filmmaking. This music video incorporates methods of stop-motion animation with hand-drawn figures and other styles not found in the typical music video.
The video for “All Or Nothing” opens on a mountaintop diorama that invokes the production quality of a Rankin/Bass Productions TV Christmas movie (think Santa Clause Is Coming To Town). That is certainly a compliment, however, as the footage embodies a feeling of nostalgia, making the new music video feel at once familiar. The video’s director, Doug Spencer, said of it,
When I first heard ‘All Or Nothing,’ I was seeing images of the circus going from town to town with Nathaniel as the ringleader. From there we built a dream-like world populated by performers, moving landscapes and a little magic using my smoke techniques, projections and animations. A world within a song and a nice escape for the moment.
With interspersed moments of two-dimensional animations sliding around like an early South Park episode, the song lulls the listener into a sense of safety, like much of the acoustic tracks from And It’s Still Alright. About three-and-a-half minutes in, however, drums, overdubbed guitar, and another layer of Rateliff’s vocals all come in to carry the song across the finish line in a decisive departure from the rest of the largely-acoustic And It’s Still Alright.
Watch the music video for “All Or Nothing” from Nathaniel Rateliff below.
Nathaniel Rateliff – “All Or Nothing” (Official Video)
[Video: Nathaniel Rateliff]
The remainder of Rateliff’s And It’s Still Alright solo tour has been postponed to the fall and winter due to COVID-19. His next scheduled appearance is June 4th at Les Schwab Amphitheater in Bend, OR with his original band The Night Sweats. For tickets and tour information, head to his website.