Panorama is set to return to New York City’s Randall’s Island for its third consecutive year from July 27th to 29th. The large-scale festival, presented by Goldenvoice, features tons of star power for fans to enjoy. The summer-in-the-city festival will host The Weeknd, Janet Jackson, and The Killers as top-line headliners, followed by Migos, Father John Misty, The War On Drugs, Dua Lipa, SZA, Gucci Mane, St. Vincent, The xx, Odesza, David Byrne, Fleet Foxes, and so many more. Today, Panorama has added Grammy Award-winning, multi-platinum artist Lil Wayne (“Weezy F. Baby”) to its Saturday lineup.
Additionally, the festival announced today that THE LAB, powered by HP, is returning for its third consecutive year at the festival. Seen by many as one of the highlights of Panorama, THE LAB will feature the “Dome” – a 360-degree trademark centerpiece experience of Panorama – and five experiential activations, providing festivalgoers with unparalleled immersive experiences.
THE LAB is comprised once again with New York City-based artists and studios inspired by a more organic environment and HP’s commitment to a technology-driven sustainable future. THE LAB, Designed and Curated by META: The Art of Being There, will create a world of Fractal Nature–rather than being in enclosed tents and darker spaces, the installations will work more fluidly with the summer environment to shape a daytime-friendly, communal, decentralized and natural experience. HP is once again on board as the official technology sponsor for Panorama. The experiential activations all leverage the use of HP technology to create immersive interactivity for festival guests.
“HP is excited to continue its reinvention journey with Panorama. We are now in our third year as the official technology sponsor and look forward to providing attendees with experiences that amaze through immersive and dynamic activations in THE LAB, Powered by HP,” said Emily Ketchen, Regional Head of Marketing, HP Inc, in a press release. “Panorama is the perfect place for HP to meet festival goers where they are and allow them to experience our products in a real and engaging way.”
See below for the full lineup of artist installations included at THE LAB:
Pixel Vortex by The Windmill Factory
Pixel Vortex is an ethereal temple of play – a bioluminescent dreamscape of flying pixels. Upon squeezing through any of the multitude of openings you are immediately bombarded with LED balloons whirling in a powerful vortex of wind. The balloons swirl around the shimmering space, flowing up to the apex and back down. Persons enter and exit in games of hide and seek with their friends as they toss balloons around and play like children among the most technologically advanced balloon drop ever.
Infinite Wild by Smooth Technology
Infinite Wild is a solar-powered installation in which viewers find themselves surrounded by nature-inspired art. Flowing colors transport them on a journey through seasons, environments, and living animations. Sixty thousand LEDs dangle like vines around them as a mirrored ceiling and floor platform extends the image into infinity. Participants are invited in by a cooling mist that provides a much-needed respite from the mid-day sun. While strolling through this living jungle of LED vines, they can also be presented an opportunity to fill reusable water bottles, encouraging sustainability.
As Above, So Below by Kate Raudenbush
A transformative gathering space inspired by the fractal geometry of Sierpinski icosahedrons. It welcomes all to contemplate the humbling potential of their existence that occupies the here and now, and the infinitely large and infinitely small worlds that lie beyond their awareness, waiting to be discovered.
(hy·per·sub·tle) by Superbright
Look around with your phone’s camera. You are surrounded by beautiful, strange and abstract human creatures dancing to the music from the festival. Augmented reality pushes the limits of our imagination. The immersive media is now in your hands, you can experience it in your own environment and use it as a creative tool to express yourself. Superbright will work with a curated group of dancers to record motion capture data, creating a curatorial repository of dance moves.The selected choreographies are not just dance moves, they will be cultural memes.
The Portal To Flatland by Magenta Field
The portal is designed to invite festivalgoers from the mayhem of the music festival into the tunnel of transmutation, priming their senses for what lies beyond. Participants will be drawn forward and pressed backward by using a combination of smooth and franetic surges of light and sound. The audiovisual score will be designed to softly invite visitors into the space and at its peak, test their perceptual thresholds. Following the crescendo, the visitors are propelled forward into their next metaphysical mindblower.
The Dome is also set to return this summer with FLATLAND: A Romance of Many Dimensions, a story with three acts–TIMELAND, MINDLAND and VOIDLAND–adapted and directed by META founder and CEO Justin Bolognino with a musical score by Panorama artist St. Vincent. Timeland is art directed by Dev Harlan, Mindland co-directed by Sougwen & Prism and Voidland art directed and produced by Kamil Nawratil and VOLVOXLABS respectively. The dome allows festivalgoers to experience 360-degree immersive theater and provides viewers with an unparalleled collective sensory experience.
Panorama has also partnered with Bus.com to set up shuttles from convenient pick-up and drop-off locations in Hoboken, Downtown Brooklyn, and midtown Manhattan. Experienced and personable drivers are well-versed in the routes which will allow for hassle-free travel to Randall’s Island. One-way or round-trip shuttle are now on sale now. Seats start at $12.00.
Whichever thread may be pulling you toward Randall’s Island on July 27th through 29th, you’d be wise to trust the instinct. Whether it’s the star-studded music lineup, the community of people seeking a New York adventure, or the mind-blowing experiential technology, Panorama has something for all of the Big Apple’s adventure-seekers. Grab your tickets here, and take a big bite. You won’t be sorry.
