By now, you have probably heard “Ooh LA LA”, the latest track from Run The Jewels, the hip hop supergroup comprised of Killer Mike and El-P. On Monday, Run The Jewels released the official music video for the song, which features cameos by Rage Against The Machine‘s Zack de la Rocha, DJ Premier, and Greg Nice—who is also sampled on the track.
“One day the long fought battle between humanity and the forces of greed and division will end, and on that day, finally free, we will throw a motherfucking party,” the screen reads before cutting to a busy city block. The video depicts a cross between a block-party and protest as people burn piles of money in the streets. As the hook comes in, Killer Mike, El-P, Greg Nice, and De La Rocha dance along as DJ Premier stands behind the decks mixing the track.
The video is a testament to the band’s desire for social and economic change, as the duo notes the video’s description,
we shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight.
in conceptualizing the video with our friends Brian and Vanessa Beletic [directors] we imagined the world on the day that the age old struggle of class was finally over. a day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.
this video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… and the party we know would pop off.
Killer Mike has long been an outspoken political activist, going as far as to talk policy with former presidential candidate Bernie Sanders late last summer. Watch his latest critique on modern economics with the music video for “Ooh LA LA” below:
Run The Jewels – “Ooh LA LA” (Official Music Video)
Back in February, Rage Against The Machine announced the band’s Public Service Announcement reunion tour, which would have seen them travel the country with Run The Jewels. Due to the ongoing coronavirus pandemic that has forced the cancellation and postponement of virtually all live events in the country, those shows have been postponed. Head RTJ’s official website for the latest tour information, and check out Live For Live Music‘s concert cancellation tracker for daily updates on concerts around the globe.