Run The Jewels have entered the cannabis game. The hip-hop duo’s first-ever branded strain, “OOH LaLa”—named after the track from their recent release, Run The Jewels 4—was created in collaboration with Berner, the Bay Area rapper and entrepreneur who built COOKIES and sister company, LEMONNADE, into one of the largest cannabis brands in the world.

According to the announcement from Run The Jewels, comprised of rapper/producer El-P and MC Killer Mike, “This hybrid strain merges LEMONNADE’s sativa focus with RTJ’s indica appreciation to achieve the ideal hybrid strain. OOH LaLa flexes an aroma of spice cake and frosting plus flavor of sweet fruit cake with an herbal tea chaser, delivers a sensory-heightening head high and a light body feel. More fyah!!”

Along with the flower, the new Run The Jewels cannabis line includes pre-rolls, vapes, extracts, and blunts. The full line of Ooh La La products will be available soon at COOKIES dispensaries throughout California as well as the LEMONNADE retail store in Sacramento. The full line is also available at the Garage Cannabis Co.-operated COOKIES store in Detroit, MI. Ooh La La flower and pre-rolls will be available in dispensaries across Michigan, Washington, Colorado, Oregon, Oklahoma, Arizona, and New Orleans later this year.

In addition to the announcement of the new line of cannabis products on Monday, Run The Jewels has released a frenetic new animated lyric video for RTJ4 track “JU$T” featuring Pharrell Williams and Zack de la Rocha. Check out the new video below:

Run The Jewels ft. Pharrell Williams, Zack de la Rocha – “JU$T” [Official Lyric Video]