Snoop Dogg has created another alter ego in order to delve into a new genre of music, reggae.  The Hip- Hop artist will be under the guise of ‘Snoop Lion’ when releasing the reggae LP Reincarnated.

Snoop has already released a single from the EP named, “La La La” and is produced by none other than Major Lazer – the Diplo and Switch side project.  ‘Snoop Lion & the Jungle’ will be making its first live debut at Toronto’s Caribana 2012.

This is not the first time Snoop has changed his name when producing a different version of his musical persona.  Over the last year he was DJing many festivals as ‘DJ Snoopadelic’.  To be honest, the new reggae project seems to a better suited for the artist than the electronic music project and is more likely to gain commercial success.

Make sure you make sure to catch Snoop Dogg this weekend at Catalpa Music Festival in NYC where he will perform his classic album ‘Doggystyle’ in its entirety – along with all of his hits.

Snoop Lion – “La La La” :


DJ Snoopadelic: