Last September, as livestream concerts became the norm for most artists, Spotify launched a new “On Tour” hub for artists’ profiles. This new function displayed upcoming concerts from artists, most of whom were playing in a digital format. Fast forward seven months and many acts are still sticking to livestreams. In an effort to further bolster the platform’s seamless connectivity with livestream platforms, on Thursday Spotify announced virtual events partnerships with nugs.net, StageIt, Mandolin, and NoCap.
The “On Tour” hub was originally launched featuring partnerships with Songkick and Ticketmaster, though as the pandemic and resulting live event draught droned on, nugs, StageIt, Mandolin, and NoCap emerged as major players in the livestreaming industry. In the past year alone, nugs has streamed over 900 concerts from headlining artists like Metallica, Pearl Jam, Dead & Company, and many more, as well as regional acts from all across the country.
While Spotify will receive the four streaming platforms’ expansive databases of upcoming livestreams, those services in return will see enhanced promotion from Spotify. Just like the popular “Discover Weekly” recommendation model, users will receive personally catered livestream recommendations based on their location, the music they like, and the artists they follow. Spotify users can also sign up to receive push notifications that will alert them 24–48 hours before a livestream is set to begin.
A press release from Spotify notes that “Because there is no way to list events directly through Spotify for Artists, artist teams should work with our ticketing partners to get their events listed.” As with the original “On Tour” rollout, there is no way for artists to manually enter their livestream information through the Spotify for Artists account page. Instead, all livestream information will be taken directly from the streaming platform—which now includes Songkick, Ticketmaster, nugs, StageIt, Mandolin, and NoCap—and uploaded directly to Spotify.
Head over to Spotify to check out the latest updates to the “On Tour” hub, newly powered by nugs, StageIt, Mandolin, NoCap, and more.