As the landscape of live music remains a shell of its former self, everyone has to get with the times. Whether that be artists making home recordings, venues pivoting to socially distanced concerts, or the ubiquitous prevalence of livestreams, everyone has had to change things up a bit. Today, Spotify joins those ranks as the streaming service has announced that virtual events will now be included on artist profiles.
Previously, users were able to go to an artist’s page, click the “Concerts” tab, and see where the artist would be playing over the next several months. Informed by the concert data aggregator Songkick, these tabs have been desolate since the global pandemic ravaged the concert industry back in March. Now, fans will be able to see every livestream event listed on an artist’s Spotify page as virtual events remain the new normal.
Through Spotify’s partnerships with Songkick and Ticketmaster, artists’ virtual events will be automatically uploaded to the Concerts tab on their artist profiles. In a press release, the streaming service noted that concerts cannot be directly uploaded to the profile, and must be done through Songkick. As long as the shows are listed through Songkick or Ticketmaster, artists will be able to integrate event listings for virtual concerts on a variety of platforms—Facebook Live, Twitch, YouTube Live, Instagram Live, a dedicated website, or their method of choice.
It will also be easier for fans to find these events, as artists can make the upcoming virtual concert their “Artist Pick” so it shows up on the landing page of their artist profile. Spotify will also bring attention to the shows by emailing out personalized virtual event recommendations based on listening habits and Spotify’s recommendation algorithms.