In what is half an awesome marketing scheme, half awesome social experiment, indie pop band the xx leaked their new album to one single fan, and watched as the album was shared and spread throughout the entire world. By visiting the website, fans can see a world map that traces the album’s leak. One week into the leak, the album has been shared all across the world.

the xx hit the road on September 11th for a tour in support of ‘Coexist’. They will be at The Paradise in Bronx on October 26th and 28th. Stream the new album below:

Listen to Coexist here: