UPDATE 9/7/20: The auction for Track 10 of the upcoming Vulfpeck album, The Joy of Music, The Job of Real Estate, has officially closed after 188 bids with a winning bid of $70,100. Stay tuned to find out what the buyer decides to do with their 2.5 minutes on the next Vulfpeck album. As Jack Stratton noted in the auction’s announcement, “This is prime auditory real estate.”


[8/7/20] Vulfpeck mastermind Jack Stratton took to social media on Friday to make a strange announcement. In a video titled “vulf press conference NOW”, Stratton broke down the dire straits he’s gone through this year and explained how the band was going to recoup some funds: Selling a track on the band’s new album on eBay to the highest bidder.

In the clip, Stratton spins a tale about earnings and losses on Spotify stocks, winning big, losing big, and needing to recoup funds as the reason behind the track auction. In truth, it looks and sounds like the next so-bizarre-it-may-actually-work marketing scheme from the guy who brought you Sleepify, “How I Made $290,000 Selling Books”, and “The Santa Clause Loophole“.

However questionable the reasoning might be, it does appear that “Track 10 On Vulfpeck’s New Record” is open for bidding on eBay. The current high bid as of publication times is $35,100.

As Stratton explains in the video, featuring intermittent, Instagram Story-style subtitles, “I just did a bad thing. I regret the thing I did. … We are selling TRACK 10 on the upcoming Vulfpeck album on eBay. This isn’t like the Wu-Tang thing. The highest bidder will get naming rights and 2 minutes and 30 seconds on the album.”

Related: Vulfpeck’s Jack Stratton Talks Spotify Royalties In Gloriously Uncomfortable CNBC Interview [Watch]

Continues Stratton, “Could be a graduation thing, a birthday, a marriage proposal, a law firm ad. Apple could buy it. Your band could buy it and put your song on a Vulfpeck album. This is joyous expression. This is prime auditory real estate. Past track 10s have included Louis Cole, Cory WongBootsy CollinsMushy Krongold. … I goofed, and I goofed hard. No artist should have to sell ad space on their record. But track 10 of Vulfpeck’s 2020 release, The Joy of Music, The Job of Real Estate, has been foreclosed.”

Watch the clip below and bid on Track 10 of the new Vulfpeck album eBay here.

vulf press conference – Selling Track 10 on eBay

[Video: Vulf]