U.K.-native singer-songwriter Yola has announced the coming release of new album Stand For Myself and shared a music video for the album’s first single, “Diamond Studded Shoes”.

The Dan Auerbach-produced Stand For Myself is due for a July 30th, 2021 release via Easy Eye Sound. A sonic shift from her debut full-length, 2019’s multiple Grammy-nominated Walk Through FireStand For Myself features an eclectic mix of “symphonic soul and classic pop.”

As Yola explains of the new album in a press release, “It’s a collection of stories of allyship, black feminine strength through vulnerability, and loving connection from the sexual to the social. All celebrating a change in thinking and paradigm shift at their core. It is an album not blindly positive and it does not simply plead for everyone to come together. It instead explores ways that we need to stand for ourselves throughout our lives, what limits our connection as humans and declares that real change will come when we challenge our thinking and acknowledge our true complexity.”

Yola’s aspiration is that the album will encourage empathy and self-actualization, about getting back to the “real” Yola. As the artist explains, “I kind of got talked out of being me, and now I’m here. This is who I’ve always been in music and in life. There was a little hiatus where I got brainwashed out of my own majesty, but a bitch is back.”

To help herald the announcement of the new LP, Yola has released its unifying lead single, “Diamond Studded Shoes”, and a surreal music video to go along with it. As Yola explains of “Diamond Studded Shoes”, “This song explores the false divides created to distract us from those few who are in charge of the majority of the world’s wealth and use the ‘divide and conquer’ tactic to keep it. This song calls on us to unite and turn our focus to those with a stranglehold on humanity.”

Related: Yola Releases Charity Song “Hold On” Featuring Brandi Carlile, Jason Isbell, Sheryl Crow, More [Listen]

The charmingly stylized video, directed by Kwaku Otchere, flips back and forth between a variety of whimsical, colorful depictions of Yola as she belts out lyrics like “Fight, for the life and the soul of the world we love / Fight, cause the promise is never gonna be enough.”

As Yola adds about the clip, “The video is in part inspired by [The Truman Show] and is about being trapped in a false construct. It is supposedly perfect, but you’re trapped in a life that wasn’t meant for you. I wanted to convey the feeling that everything you know to be true is not quite working the way it’s supposed to. The island at the end is a paradigm of mental conditioning, we are all trapped on an island of our own thinking, until we change it.”

Watch the video for the new Yola single “Diamond Studded Shoes” below. To stream the track on the platform of your choice or pre-order your copy of Stand For Myself, click here.

Yola – “Diamond Studded Shoes” (Official Music Video)

[Video: Easy Eye Sound]

In addition to the announcement of Stand For Myself and the release of “Diamond Studded Shoes”, Yola announced on Thursday that she will appear this summer at both the Newport Folk Festival and the Newport Jazz Festival. She is also set to support Chris Stapleton on a number of national tour dates later this year and early next year.

See below for a full list of upcoming Yola tour dates. For ticketing info, head to her website here.

Yola 2021/2022 Tour Dates

July 23-July 25 – Newport Folk
July 30-Aug 1 – Newport Jazz
Aug 6 – Hinterland Music Festival
Aug 7 – DTE Energy Music Theatre. Clarkston, MI – w/ Chris Stapleton
Aug 21 – Globe Life Park. Arlington, TX – w/ Chris Stapleton
Sep 10 – Bristol Rhythm & Roots Festival
Sep 16 – Hollywood Casino Amphitheatre. Maryland Height, MO – w/ Chris Stapleton
Sep 17 – Oak Mountain Amphitheatre. Birmingham, AL – w/ Chris Stapleton
Sep 18 – The Wharf Amphitheatre. Orange Beach, AL – w/ Chris Stapleton
Sep 25 – Ruoff Music Center. Noblesville, IN – w/ Chris Stapleton
Sep 26 – Ohana Music Festival
Oct 8 – Madison Square Garden. NYC, NY – w/ Chris Stapleton
Oct 14 – Mizzou Arena. Columbia, MO – w/ Chris Stapleton
Oct 15 – Pinnacle Bank Arena. Lincoln, NE – w/ Chris Stapleton
Oct 16 – Denny Sanford Premier Center. Sioux Falls, SD – w/ Chris Stapleton
Oct 21 – Riverbend Music Center. Cincinnati, OH – w/ Chris Stapleton
Oct 22 & 23 – Bridgestone Arena. Nashville, TN – w/ Chris Stapleton
Oct 28 – United Supermarket Arena. Lubbock, TX – w/ Chris Stapleton
Oct 29 – Isleta Amphitheater. Albuquerque, NM – w/ Chris Stapleton
Oct 30 – AK-Chin Pavilion. Phoenix, AZ – w/ Chris Stapleton
Nov 4 – Frank Erwin Center. Austin, TX – w/ Chris Stapleton
Nov 5 – BOK Center. Tulsa, OK – w/ Chris Stapleton
Nov 6 – Cynthia Woods Mitchell Pavilion. The Woodlands, TX – w/ Chris Stapleton
Dec 3 – FedEx Forum. Memphis, TN – w/ Chris Stapleton
Dec 4 – Mississippi Coast Coliseum. Biloxi, MS – w/ Chris Stapleton
Dec 5 – Thompson-Boling Arena. Knoxville, TN – w/ Chris Stapleton

Mar 3 – Ryman Auditorium. Nashville, TN
April 20 – Huntington Center. Toledo, OH – w/ Chris Stapleton
April 21 – Schottenstein Center. Columbus, OH – w/ Chris Stapleton
April 23 – A Concert for Kentucky – Kroger Field. Lexington, KY – w/ Chris Stapleton

View 2021/2022 Tour Dates
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