HODINKEE, the preeminent brand for all things watches, has announced the release of the Casio G-SHOCK Ref 6900 designed by John Mayer. Since its launch in 1995, the G-SHOCK Ref 6900 has positioned itself at the intersection of culture and creativity, garnering positive reception across demographics, making it the ideal timepiece for Mayer, HODINKEE, and Casio to work on together.

As the product collaboration announcement notes, “This limited edition is inspired by the Casiotone SK-5 sampling keyboard that Mayer played growing up in Fairfield, CT. The Casiotone SK-5 was instrumental in Mayer’s musical education, and acts as the design catalyst for this timepiece.”

According to Mayer, “When Casio approached me about the possibility of working together on a G-SHOCK, it actually timed out really well. I had already been pretty deep into wearing the ‘Mudmaster’ models, and something felt cosmically right about a G-SHOCK being the first watch collab I’ve ever done. Casio keyboards came to mind as much as the watches did. Then I remembered how important the Casiotone SK-5 was in my life, and it got exciting really fast. It’s the perfect bridge between my double life as a musician and a watch enthusiast.”

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The usual aesthetic association of the 1980s involves neo-day glow colors, but during the decade there were some subtle combinations that work well for a modern watch. Looking at the coloration of the Casiotone SK-5, and comparing it to the G-SHOCK Ref 6900 by John Mayer, the inspiration is instantly recognizable. From the overall textured slate gray tone of the case and strap, to the teal “G-SHOCK” at 12 o’clock, to the yellow lettering around the bezel, the G-SHOCK Ref 6900 by John Mayer is a great example of ′80s spin on a modern classic.

Boasting G-SHOCK’s famous triple-graph face design, the Ref 6900 by John Mayer resin case measures 53.2mm in diameter, 16.3mm thick and holds a Japanese-made quartz movement. Functions include: 24-hour clock, a 1/100th stopwatch, a 24-hour countdown timer, a multi-functional alarm, flash alert, and EL backlight.

The new, John Mayer-designed G-SHOCK timepiece is now available for purchase at shop.hodinkee.com, gshock.com, G-SHOCK Soho and select G-SHOCK retailers.