CashorTrade, the leader in the face value ticket movement and the world’s only fan-to-fan social ticketing platform, recently unveiled its highly anticipated 4.0 app during an appearance on Bloomberg TV in New York, NY. The January launch, which coincided with influential ticketing industry conference INTIX 2025, marked a major milestone in CashorTrade’s ongoing mission to overhaul the outdated, scalper-driven re-sale market. With a new interface boasting seamless API integration with primary ticketing companies in addition to a powerhouse advisory board, new strategic partnerships, and a seat at the table for crucial ticketing legislation, CashorTrade is poised to continue its quest to build a fairer, more transparent ticketing ecosystem into 2025 [get the app].
Founded in 2009 by activist brothers Dusty and Brando Rich, CashorTrade began as a grassroots initiative built for—and by—real fans who refused to accept exorbitantly priced secondary market tickets as an inevitable element of seeing their favorite bands live. By giving fans an outlet to get to connect directly with fellow music-lovers to buy, sell, and trade tickets for their intended value, CashorTrade has rallied over a million fans to circumvent scalpers, “embrace the face,” and demand a fair ticket-buying ecosystem. Today, their once-novel approach is becoming increasingly accepted by the ticketing industry at large.
The new 4.0 app offers an API integration with primary ticketers, allowing users to confirm actual face value ticket prices, ensure authenticity of listings, finalize transactions, and transfer tickets within the CashorTrade ecosystem. The all-in-one nature of the new app also lends itself to new charity tools which will allow artists to fund non-profit initiatives directly through the ticketing process, much like CashorTrade does for Phish’s WaterWheel Foundation.
CashorTrade’s mission is strengthened by a first-class advisory board featuring top industry leaders past and present like Mark Meyerson (AEG, VP Ticketmaster Music, VP Crowdtorch, Events Locker), Howie Schnee (CEG Presents, HearFirst, SoundVision, Volume.com), Jason Comfort (Head of Tickets and Revenue at Red Light Management), Lawrence Peryer (former senior executive at Amazon, Live Nation, and Warner Music), NBA’s Grayson Allen, Ben & Jerry’s co-founder Jerry Greenfield, and entrepreneur Jesse Itzler, among others. Their expertise supports CashorTrade’s vision for a fair global ticketing system.
“We’ve assembled a powerhouse team of industry veterans who understand the challenges of ticketing and scaling a socially responsible global business,” said Brando Rich. “Together, we’ll drive the Face Value Movement forward and create lasting change.”
[Photo via CashorTrade – CashorTrade team appears on Bloomberg TV]
The app launch also coincides with new partnerships with primary ticketing companies, artists, and venues, providing a trusted re-sale solution that benefits fans and organizers alike. Past and present CashorTrade partnerships include artists like Tyler Childers, Billy Strings, Goose, The String Cheese Incident, Joe Russo’s Almost Dead, Sylvan Esso, and more as well as high-profile festivals like High Sierra Music Festival, DelFest, FloydFest, and others.
CashorTrade’s disruptive app and ever-expanding industry network are already in the process of reshaping ticketing. Often referred to as “Airbnb for tickets,” the platform empowers fans to demand a model built on trust, community, and transparency. With this fan-first model as it’s guiding principle, its no wonder that CashorTrade is the only secondary ticketing platform on the steering committee of FIXTHETIX, an initiative of the National Independent Venue Association (NIVA) which aims to put the interests of fans over those of professional resellers and big conglomerates.
[Photo via CashorTrade – CashorTrade team at 2024 NIVA conference]
The new CashorTrade app arrives as politicians, artists, venues, promoters, and ticket-buyers alike continue to speak out about a modern ticketing industry that often works against the fan experience. While lawmakers work toward protecting fans and combatting scalping via legislative initiatives like the Fans First Act and the Tickets Act, CashorTrade aims to grow and support a fairer system from the ground up.
“This is an exciting time for ticketing, and the moment in history we have been waiting for,” said Dusty Rich. “With the new 4.0 app, partnerships with artists who are vocal for change, venues, and primary ticketing companies, and fair ticketing legislation, fans can count on having a trusted place to access live events without exploitation.” He also noted that the improved platform would also enable CashorTrade to expand its mission into sports, theater, and more.
Related: FTC Bans Hidden “Junk Fees” On Concert Tickets
“Our ultimate vision is a world where fans can list tickets easily and ensure they reach other true fans, while preserving access to the arts for all,” Dusty added, “not just the ones willing to take out a second mortgage.”
Download the CashorTrade 4.0 app here and join the Face Value Ticket Movement. Watch an introductory video for the new app below.
CashorTrade.org – Face Value Ticket Movement