The Bloody Beetroots (aka Sir Bob Cornelius Rifo), the Italian producer with a penchant for wearing masks, who uniquely tows the line between complete anarchist punk rock and dance music, has just released his latest adrenaline pumping masterpiece, Hide. This latest effort takes dance music to a whole other level, one in which many of today’s EDM producers simply do not have the musical intelligence to explore.
Rifo’s musical background (he is classically trained), his ability to actually play instruments such as the organ and guitar, an unabashed love for anarchy, chaos, socio-political activisim and his “free your ass and your mind will follow” attitude is what makes the Bloody Beetroots unique in a rather ordinary world; it’s the bridging of the gaps, if you will.
With Hide, Rifo has enlisted the likes of Paul McCartney and Youth on the arena anthem “Out of Sight“, Peter Frampton and his talk box on “The Beat”, and Motley Crue drummer Tommy Lee gets behind the kit and adds speaking vocals on “Raw.” Rifo said of the McCartney/Youth sessions, “I was impressed by the creative energy in the room when you get three musicians from three different generations vibing together in the studio.”
Official “Out of Sight” video ft. Paul McCartney:
But that’s not all with the collaborations, as Rifo’s seemingly never-ending quest to explore the boundaries and reach out to what is beyond perception is never truly fulfilled. He collaborates with anarchist punk-poet Penny Rimbaud on “The Furious” with its sweeping violins that lead into one heavy-hitting dance track. Theophilus London gives some vocal swagger to “All The Girls (Around the World)”, and what almost seems to be a Daft Punk-inspired track in “Please Baby” is simply Harder, Better, Faster, AND Stronger than this particular Italian’s French counterparts recent foray into musical world domination.
Hide pushes boundaries, explores the depths of multiple genres, communicates with the listener in a much different way than most “dance” projects, and comes out as the heavyweight champion in the end. If you are a dance music lover, there is nothing to not love about this album; if you are a punk-rock lover, there is nothing to not love about this album. Basically, take a listen and enjoy.
As Rifo explains:
“Electronic dance music is the bridge that spans my musical influences,” explains Rifo. “My intention was to use the energy of punk to give it a devastating new form–one that embraces different universes of sound, the ordered chaos that I live every day, the unique shape that every thought should have.”
-Chris Meyer
To purchase Hide, click here. And to purchase via iTunes, click here.
Listen to previews of each track on the album here:
