In honor of the 36th anniversary of musical and cultural icon Bob Marley‘s untimely passing, Ben & Jerry’s ice cream has released a new limited edition flavor–“Bob Marley’s One Love.” The Vermont-based ice cream magnates have never been shy about their appreciation for ganja-friendly music, with flavors including “Cherry Garcia,” “Phish Food,” “Dave Matthews’ Magic Brownies,” and more.
“Bob Marley’s One Love” is made up of banana ice cream mixed with swirls of caramel and graham cracker, along with chocolate fudge peace signs. The new flavor was developed in partnership with Marley’s family in order help the project helps further Bob’s peaceful vision for the world: A portion of the proceeds will benefit Jamaica’s One Love Youth Camp, a program run by the Bob Marley Foundation and Partners for Youth Empowerment, an organization that shows Jamaican kids how to use music, dance, and the arts to respond to the challenges in their lives and break down societal barriers.
“Bob Marley stood for more than just music — he advocated for social change and inspired millions to think about peace, love, and equality,” says Ben & Jerry’s Co-Founder Jerry Greenfield in a press release. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”
Below, you can watch a video about the new Bob Marley Foundation/Ben & Jerry’s partnership, including a look at the One Love Youth Camp in action.
[h/t – TODAY]