We think marijuana advocate Bob Marley would be very proud that his legacy will now include his very own brand of weed. Marley Natural will be the world’s first global cannabis brand.
Marley’s family teamed up with Privateer Holdings, a private equity firm focused on marijuana products. The company will offer “heirloom Jamaican cannabis strains,” Marley’s personal choice of herb, as well as cannabis-infused topical creams and other accessories honoring the reggae legend and social activist’s legacy.
Cedella Marley, Bob’s daughter, said in a statement about the product: “My dad would be so happy to see people understanding the healing power of the herb. He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity. Marley Natural is an authentic way to honor his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”
Rita Marley, Bob’s wife, explained, “My husband believed ‘the herb’ was a natural and positive part of life, and he felt it was important to the world. He looked forward to this day.”
Read more about Marley Naturals and Privateer Holdings here.