Cage The Elephant has shared a Zoom music video for “Black Madonna” that goes far beyond anything we’ve seen from the genre born of necessity.
The song comes from the band’s 2019 album Social Cues. The song follows a remixed version “Broke Boy”, which featured vocals from Iggy Pop, as the latest release from the London-based alt-rock hitmakers.
The video was directed by frontman Matthew Shultz and puts a new spin on the Zoom screen formatting that is becoming more and more ingrained in this isolated lifestyle. Using a mix of previously recorded footage alongside videos of the members from their respective homes, Shultz edited the video to give it a kind of nostalgic, home movie feel. One of the fortunate results of this effect is that, at least for three minutes and 55 seconds, it almost feels like this Zoom/quarantine life is a distant memory. The grainy old footage blends perfectly with the alternative sound Cage The Elephant has built up over the past 14 years.
The band said of the video,
The project started when COVID-19 began gaining traction and forced remote production so we repurposed a lot of existing never-before-seen footage/up-cycled content to make something new. Additionally, we worked with 15 collaborators over the past 8 weeks to have them contribute or create content, also while in isolation.
Watch the new music video for “Black Madonna” from Cage The Elephant.
Cage The Elephant — “Black Madonna” (Official Video)
[Video: Cage The Elephant]
Cage The Elephant was set to headline Hangout Music Festival this month, however that event has been canceled due to COVID-19. The band was also scheduled to embark on a summer tour throughout the United States, U.K., and Europe, and while that it is not officially canceled yet chances are high considering the progression of the virus. Visit the band’s website for any announcements.