We hate ticket scalping, so we love it when an artist goes above and beyond to protect their fans from being preyed on by predatory scalpers. Recently, there’s been a push by several Senators to create anti-scalping legislation, and soon we could see federal punishments for the mega-scalpers that seem to tip the scales and make it so difficult to see your favorite artist.
With that in mind, I would like to personally shout out Chance The Rapper for being such a champion against ticket scalping. When Chance announced his “Magnificent Coloring Day” event–to be held at in Chicago at U.S. Cellular Field–ticket prices were relatively low, with floor seats going for $75 and tickets in the upper level going for $35. The point was to provide world class talent in an affordable setting for Chance’s hometown fans, and he certainly provided amazing value when he announced that Skrillex, Lil’ Wayne, John Legend, Alicia Keys, 2 Chainz, and more would be joining him for the one-day event.
However, tickets were immediately scooped up by ambitious scalpers who were looking to make a buck off of the reasonably priced tickets. What did Chance and his team do in response? According to Chance’s twitter account, they cancelled the tickets that were purchased by scalpers, and reissued them as hard tickets that can only be picked up by the person who purchases it.
I took back almost 2k #MCD tix from fuckboy scalpers and made them into physicals. And these are just floor seats pic.twitter.com/EaFfoFeuIA
— Lil Chano From 79th (@chancetherapper) September 9, 2016
My hat goes off to Chance for fighting the good fight, and for making sure that every ticket purchased goes to a deserving fan. Chance seems to do everything his own way, from eschewing the music business model to release independent records and mixtapes, and now, bucking against the trend of price gouging and simply allowing for scalping to occur. Thanks, Chance, for being so awesome, and let’s hope that other artists soon follow your lead.
(H/T JAA)