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Fruition Winds Down “At The End Of The Day” At Georgia Comes Alive [Watch]

On Saturday, December 26th, 50+ artists and hundreds of thousands of viewers around the world came together for Georgia Comes Alive, a virtual music festival aimed at promoting voter participation in Georgia’s Senate runoff elections on January 5th, 2021, which saw a record-breaking voter turnout.

One of the Georgia Comes Alive acts was Fruition, a group that has managed to build a growing fanbase thanks to a relentless touring schedule over the past few years, who performed the original song “At The End Of The Day”. Though the genre-hopping band’s performance came just over an hour into the all-day stream, the soft performance of “At The End Of The Day” nonetheless seemed fitting as audiences across the globe settled in to enjoy a long night of music. With the best use of a broom GCA audiences saw all day, Fruition created a gentle soundscape that swept audiences off into a fruitful evening of music.

Related: R.E.M.’s Mike Mills Recruits BIG Something For “(Don’t Go Back To) Rockville” At Georgia Comes Alive [Watch]

Revisit Fruition’s performance of “At The End Of The Day” from Georgia Comes Alive below and subscribe to the Live For Live Music YouTube channel for more Georgia Comes Alive videos:

Fruition – “At The End Of The Day” – Georgia Comes Alive

Fruition joined 50+ other performers and speakers as part of Georgia Comes Alive, presented by Live For Live Music in partnership with voter registration nonprofit HeadCount. The marathon streaming event, powered by Nugs.TV and Plus 1generated more than $170,000 in funds for grassroots voter organizations like CivicGeorgia and Georgia Coalition for the People’s Agenda that put in work on the ground to get Georgians out to the polls. For more information on Georgia Comes Alive, visit