For twenty years, Gorillaz, the virtual band born from the minds of musician Damon Albarn and visual artist Jamie Hewlett, has captivated the attention of fans worldwide. From their hit records and their widely-viewed animated music videos to their lavishly produced live performances, people continue to be drawn to the project’s stylized, animated universe.
Now, as the outfit is in the midst of The Now Now Tour in support of their most recent release, The Now Now, Gorillaz has shared a new video for the album’s second track, “Tranz”. As Consequence of Sound notes, while the video appears at first glance to be in the same vein as previous Gorillaz videos, this one has a notable difference: It’s the first video that actually depicts Gorillaz’ animated band members—2D, Noodle, Russel Hobbs, and Murdoc—playing as a band, rather than exploring in one of their usual surreal, cosmic fantasy situations.
After setting the animated-though-realism-centered stage, the video proceeds into layers of strangeness, shifting to claymation cut scenes and other animation styles amid the “live” shots to add visual texture and evoke the feel of a typical music video, all while maintaining their familiarly out-there aesthetic. The video was directed by Jamie Hewlett and Nicos Livesey with additional support from Blinkink and Eddy, a Paris, France-based production team. Check it out below:
Gorillaz – “Tranz” [Official Video]
The next leg of the group’s tour begins in Canada with performances in Toronto on Monday, October 8th, and Montreal on October 9th. From there, the group will head to the Northeast for arena shows in Philadelphia, PA (10/11); Brooklyn, NY (10/13); and Boston, MA (10/14). On October 16th, Gorillaz will head to Chicago, followed by their Demon Dayz festival in Pico Rivera, CA on October 20th with Erykah Badu, D.R.A.M., The Internet, and more.
For a list of Gorillaz’ upcoming tour dates, head to the band’s website.
[H/T – Consequence of Sound]