Say hello to Grandoozy Music Festival, the new major music festival set to take over Denver, CO’s Overland Golf Course this September 14th-16th. Grandoozy is presented by Superfly, the company behind large-scale events including Bonnaroo and Outside Lands, among others. The event will feature culinary attractions, art, beer, and outdoor experiences in addition to the music, though the event will specifically not include camping.

Grandoozy was announced in a press conference today in Denver, where they also revealed that we can expect a lineup announcement later this month (on March 20th) and presented a preliminary map of the festival grounds, which includes three stages and various specified “Experience” areas. You can watch the official announcement video below and see an image of the preliminary event map below:

Grandoozy Announcement Video

[Video: Grandoozy]

Superfly has been creating buzz for the new event since they got the green light from the city of Denver late last summer after an extensive application process. The new event initially received considerable pushback from the area’s residents, but the City Council eventually voted 10-3 to approve the event’s five-year deal for the Colorado capitol’s Overland Park Golf Course. According to an August report in the Denver Post‘s The Know blog, the majority of the council members gave credit to the seasoned festival organizer for thoroughly addressing the community’s concerns in their plans.

The approved contract allows for a three-day weekend festival at the Denver golf course each September, with each event staged the second or third weekend of that month beginning next Fall. For the as-of-yet unnamed event, Superfly has promised an expansive lineup of performers including local favorites and nationally touring acts, as well as heavy involvement from local food and drink purveyors. The event is expected to draw 30,000 to 40,000 people a day to the site in the first year, promoters say, with the contract capping daily attendance at 80,000 as the festival grows.