Rapper Ja Rule is now an entrepreneur, it seems, attempting to sell credit cards to millennials. He appeared on Fox Business to discuss the new venture, Magnises, along with the company’s CEO and Founder Billy McFarland. When asked about his involvement with the company, he goes on some bumbly rant about the rich, the poor and the “birth child which is called hip-hop.” But what does it mean?! 

Magnises is a “black card” that costs $250 per year. The benefits include creating a “community,” “networking,” and “brand interaction.” Yeah, this seems totally legit. Let’s just spit out a bunch of other terms that millennials love! Twitter! Selfies! Sriracha! Craft beer!

[Via Noisey]