During last night’s NBA Finals, a commercial featuring Jay-Z w/ Rick Rubin, Pharell Williams, Timbaland, and Swizz Beats was unveiled by Samsung, in support of Hova’s upcoming album Magna Carta Holy Grail. It shows Jay-Z in the studio working on tracks with the “Super Producers” group, as well as a brief clip of the possible album artwork.
The idea of the album is to just release it at one time and let the world share it. No frills, no hype campaign for months on end, just the album in all its glory. On the official website, there are several liner mixed and matched with full information on the album, and how it will be released. When the lines are put together, the message reads as follows:
“Revolutionary new album “Magna Carta Holy Grail”, to fans around the world. Free for first one million Samsung Galaxy S III, Galaxy S 4, and Galaxy Note II users. Download via customized mobile app on June 24th. Download Magna Carta app. Unprecedented inside look into the album personal stories and inspiration. Share app with other Galaxy owners via Facebook, Twitter, or S Beam. July 4th at 12:01am ET app officially unlocks album 72 hours before on sale release.”
Here is a look at the official video: