International advocacy organization Global Citizen and voter registration organization HeadCount on Tuesday announced additional artists participating in their new Just Vote campaign, including Bob Weir (Grateful Dead, Dead & Company), Dave Matthews (Dave Matthews Band), Lenny Kravitz, and more.
The campaign’s mission is to engage young Americans to check their status, register, and vote in November and elections beyond. The non-partisan campaign aims to engage one million young voters and get 50,000 young people registered ahead of the 2020 elections.
The Just Vote campaign will engage and reward young people by offering exclusive experiences, performances, and memorabilia donated by artists and entertainers that can only be unlocked by checking their voter registration status here.
Offerings from the newly announced artist partners include a 1:1 video chat with Lenny Kravitz, an exclusive acoustic performance by Dave Matthews, a virtual hangout with Meghan Trainor, and a virtual boxing class with Andrew “King Bach” Bachelor.
“It’s so important to use our voices,” added Meghan Trainor in a statetment on the campaign. “I can’t wait to host a Just Vote virtual hangout with one lucky fan who has checked their registration status. Less than 50 days left until the election, so let’s all make sure to get out there and vote!”
With today’s addition of artists, the campaign features exclusive experiences, performances and memorabilia donated by Billie Eilish, Billy Porter, Bob Weir, Dave Matthews, DJ Khaled, Donna Karan, Dove Cameron, FINNEAS, Gavin Rossdale, Julianne Hough, Kaia Gerber, Andrew “King Bach” Bachelor, Lenny Kravitz, Loren Gray, Madison Beer, Meghan Trainor, Nicky Jam, Prince Royce, Quavo, Shawn Mendes, Taylor Swift and Usher.
“We are at a pivotal moment in the campaign as we head towards the final stretch of voter registration,” said Hugh Evans, co-founder and CEO of Global Citizen. “Through this campaign, tens of thousands of young people have already checked their voter registration status, but we have to keep up the momentum. It’s more important than ever to engage young people in the political process, and with the support of these great artists, even more young people will get registered to vote.”
Dave Matthews is joining @GlblCtzn & @HeadCountOrg for the #JustVote campaign to get as many eligible US voters registered as possible! If you check your registration status, you’ll gain exclusive access to an acoustic performance from him! Try now: https://t.co/ML239UJbWo pic.twitter.com/dMVpUnjGds
— dave matthews band (@davematthewsbnd) September 15, 2020
This year, young people have more sway than ever. Research shows that more than a third of eligible voters are Gen Z or Millennials, and 83% of people 18-29 believe they have the power to change the country and the world. But only 60% are planning to vote. In fact across the board, voter registration numbers are down as a result of the COVID-19 pandemic. According to a recent study, in 11 states the number of new voters in April of 2020 decreased by 70% as compared to April 2016. Other states are down as much as 50% over the same period.
“As we get closer to the election, it is critical to ensure that young people have the tools to check their status and register to vote,” said HeadCount executive director Andy Bernstein. “We have less than 50 days to ensure that everyone can participate in our democracy. That’s why the work of Just Vote is so crucial, and why the team behind it – from HeadCount, to Global Citizen, to the corporate and foundation partners, to the artists themselves – is so dedicated to the cause.”
Just Vote is also teaming up with a number of organizations to expand the campaign’s impact. Campaign partners Cisco and Procter & Gamble have taken on a leadership role in support of the initiative. The Wallace Global Fund has contributed resources to support the effort. As part of the campaign, these partners, as well as The Coca-Cola Company, Delta Air Lines, Twitter, AEG Presents, Chobani, Lyft, Tony’s Chocolonely and others, are supporting their employees’ participation in the civic engagement process, including providing them with resources and time off.
For more information about Just Vote, visit justvote.globalcitizen.org.