Kanye West shared an official music video for “Heaven and Hell” on Monday evening. The song initially appeared on West’s recent album, Donda, which arrived on August 29th via GOOD Music/Def Jam.
Airing during the College Football Playoff National Championship game, this latest music video serves as an advertisement for his latest Yeezy/Gap clothing drop. The foreboding video shows nameless, faceless characters roaming a dark city, each wearing one of the West’s new sweatshirts. Midway through the track, a dark figure—presumably West—appears on-screen rapping amid the clouds as bodies float towards him. “Heaven And Hell” culminates with a tornado of clouds and light sucking the bodies from the gloomy city and up towards the sky and ends with the Gap insignia imbued with the “YZY” lettering.
This latest Donda music video dropped just hours after Netflix teased its forthcoming jeen-yuhs: A Kanye Trilogy documentary. The three-part, Coodie & Chike-directed series will compile never-before-seen footage from the hip-hop icon’s lengthy career and air over three weeks starting on February 16th. It will document everything from the death of Kanye’s mother (and Donda namesake) in 2007 to his failed presidential run in 2020. It will show his transition from a budding hip-hop producer to a worldwide superstar and controversial billionaire entrepreneur.
In a rare move, Netflix will allow the first part of its series to hit movie theaters ahead of its online rollout. Iconic Events, the company behind David Byrne’s American Utopia, will bring jeen-yus: A Kanye Trilogy to theaters across the U.S. on February 10th—a full six days before it arrives on Netflix.
Check out the new “Heaven and Hell” music video and jeen-yuhs: A Kanye Trilogy teaser via the video players below, and head here for more information on the upcoming documentary.
Kanye West – “Heaven and Hell” (Official Music Video)
jeen-yuhs: A Kanye Trilogy Official Teaser
[H/T Rolling Stone]