The beloved amphitheater in Noblesville, Indiana, formerly known as Klipsch Music Center, previously Verizon Wireless Music Center, but more affectionately remembered as Deer Creek, has announced a new partnership and name on Wednesday: Ruoff Home Mortgage Music Center. According to a press release, the venue has consistently been ranked among the top five amphitheaters worldwide, and the new partner is ranked No. 79 in the Top 100 Mortgage Companies in America in 2016.
“We are thrilled to partner with Ruoff Home Mortgage and integrate their brand throughout this legendary venue, which is a major tour stop for some of the world’s most notable artists,” said Marc Abend, senior vice president of venue sales at Live Nation, in a local news story. “In the coming months, we will be announcing a great lineup for the 2018 concert season and Ruoff Home Mortgage will be front and center to engage and connect with music fans.”
While name change is common in large concert spaces, the 24,000 seat venue will probably always be known as Deer Creek by Phish fans, who have difficult times letting go of the memorable years between 1995 and 2000 that Phish played the venue a total of 12 times. The Vermont quartet returned to the venue eight times between 2003 and 2010 when it was the Verizon Wireless Music Center, and only three times since 2012 when it became Klipsch Music Center. What might the future have in store?
Let’s go back in time to one of the more memorable Deer Creek shows on 8/10/97:
[cover photo by Phierce Photo]