Live Nation has announced a new initiative that will fund female-founded live music businesses, dubbed The Women Nation Fund. The Women Nation Fund’s purpose is to provide access to wealth and resources for underrepresented female entrepreneurs in the concert promotions, events, and festival space.

The official website explains their motivation:

As Live Nation continues to strive for gender equity and diversity across our Concert business, we have found that there simply aren’t enough female-founded festivals or female promoters to draw on. The Women Nation Fund will help address this issue by identifying, funding and growing the available pool of female-led festivals, events and promotion companies.

In order to qualify for The Women Nation Fund, a team of International Live Nation female executives—with expertise in promotion, booking, technology, ticketing, and PR/marketing—will evaluate businesses that are in their early stages, are founded by females, and provide a product or service in the live event space. Then, if your business is selected for funding, “you will be given access to Live Nation resources such as industry and company contacts and mentorship across our lines of business and functional areas.”

The team of International Live Nation female executives includes Anna Sjolund (Co-Managing Director/Head Promoter, Live Nation Sweden), Amy Corbin (Promoter, C3), Virginia Davis (Founder, G Major Management), Amy Howe (COO, Ticketmaster), Lesley Olenik (VP, Touring), Maura Gibson (President, Front Gate Tickets), Kelly Chappel (VP, Touring) and Carrie Davis (Chief Communications Officer).

For more information on The Women Nation Fund, head to the official website.