With over 110 million viewers, the Super Bowl is the most-watched television program in the United States. For many, football is their lifeblood. Whether or not their favorite team is playing in The Big Game, they tune in religiously. For others, the parties, friends, family, and food are reason enough to capture a few hours of their attention. A small segment of viewers, however, tune in for the Super Bowl commercials, as the top companies typically save their best content for the yearly event.
Some of this year’s commercials were entertaining and infused with humor; Looking at you, Rocket Mortgage. While others, on the other hand, were faux-philosophical trainwrecks attempting to manipulate the emotions of the viewing audience.
Somewhere between these two descriptions was the Verizon 5G commercial that featured narration from Harrison Ford. Images of firefighters and first responders battling fires and rescuing children flashed across the screen as Ford pitched the importance of 5G technology, backed by an unrecognizable instrumental.
It wasn’t all bad, however. Towards the end of the commercial, the ever-familiar singing voice of Eddie Vedder took over. The song that viewers had heard during the one-minute Super Bowl commercial was the debut of “River Cross”, the newest Pearl Jam song from their forthcoming Gigaton album. While fans only got a tease, “River Cross” joins “Dance of the Clairvoyants” as the only two releases from the upcoming album, due out March 27th via Monkeywrench/Republic Records.
Watch the Super Bowl ad, featuring Pearl Jam’s “River Cross”, below.
Verizon 2020 Super Bowl Commercial – Pearl Jam Song
Pearl Jam will tour in support of Gigaton starting March 18th at Toronto, Ontario’s Scotiabank Arena. The tour will then sweep across the US throughout March and April. Click here for tickets and more information.