Famed music producer and Def-Jam co-founder Rick Rubin just unloaded a ton of insight from his many years working in the industry through Genius, the song lyric annotation startup formerly known as Rap Genius.
Rubin has worked with the likes of Johnny Cash, Kanye West, Jay-Z, Adele, Run-DMC and so many others. His musings include a great deal of behind-the-scenes commentary about many of these artists. Here are some of our favorites:
“Only One” by Kanye West
Kanye is a combination of careful and spontaneous. He’ll find a theme he likes quickly, and then live with that for a while, not necessarily filling in all the words until later. At the end, he’ll fill in all the gaps.
He was upset at one point when I said that he wrote the lyrics quickly. He’s right — they percolate for a long time, he gets the phrasing into his brain, lives with it, and then lines come up. It definitely starts from this very spontaneous thing.
On “Only One,” a lot of those lyrics came out free-form, ad-libs. The song is essentially live, written in the moment. Some of the words were later improved, but most of it was stream of consciousness, just Kanye being in the moment.
I was in St. Barths two days before the single came out. Kanye said, “I’m thinking about putting out ‘Only One’ tomorrow at midnight.” I said, “Should we mix it?” He was like, “It hasn’t really changed — it’s pretty much what it was.” I hadn’t heard it in almost two months, so I asked him to send it to me, and he did. And I said, “I think this can sound better than it does.” We never really finished it finished it.
So we called all the engineers — and I’m trying to get all this to happen all remotely — and we got maybe three different engineers. This is the day before New Year’s Eve, and we’re all finding studio time, getting the files. Then they all start sending me mixes. I thought one was better than the others, and Kanye agreed. One guy mastered it, because it was due, and they turned it in. I had another guy master it, and it was better, but it was already too late. I think it switched the following morning. It was in real time! Like as soon as it was better, we had to switch it.
That’s how it works in Kanye world. It used to really give me anxiety, but now I just know that’s what it is. That’s how he likes to work.
“99 Problems” by Jay Z
Jay came into my studio every day for like a week, I kept trying things that I thought would sound like a Jay record, and after like three or four days he said, “I want to do something more like one of your old records, Beastie Boys-style.” Originally that’s not what I was thinking for him, but he requested that vibe, and we just started working on some tracks.
Musically, there were a couple of different ideas that [engineer] Jason [Lader] and I were working on independently that we played back together, and the way the beats overlapped was really interesting. It wasn’t planned out, it was more experimenting.
There was a part where it really sounded crazy and the beats were fighting each other. Jason was operating the Pro-Tools, and I’m saying “Move to the left, move to the right, try this beat, add this, do this,” and then he makes it do it. There’s nothing live on the track.
It’s a combination of three samples — “The Big Beat” by Billy Squier, “Long Red” by Mountain, and “Get Me Back On Time” by Wilson Pickett — and two programmed beats coming in and out.
“Bound 2” by Kanye West
Something we talked about with Kanye was doing an alternate version of Yeezus,because there are so many versions of songs, great versions. There are versions just as good as what’s on the album, just different. I know as a fan of the album, I’d like to hear that. Maybe some day, whenever he wants. But it exists! That shit exists.
“Rock Hard” by Beastie Boys
I cleared the use of “Back In Black” with AC/DC and they loved it.
But this was in the days where no one knew what sampling was. I remember playing it for Malcolm Young on headphones backstage at an AC/DC concert, and he was like, “Who played guitar on that?” And I was like, “I did.”
I mean it’s a combination — there’s samples involved too, but I’m definitely playing. And I programmed the drums. You couldn’t do it today.
“That Was Just Your Life” by Metallica
The idea is to allow an artist to see themselves as greater than they thought. Or break down any pre-conceived idea of what they think they’re supposed to be. That’s a big part of it. Take away the self-imposed limitations that artists have for whatever reason. A lot of them are like, “Well this is really what I like because I’m gonna do this because this is what I think someone else is gonna like.”
Sometimes it’s the opposite, where artists have gotten so experimental that they’ve lost the core of what makes them them. And then in those cases, I’ll try to redirect them back. The example might be Metallica. They were kind of lost before and we helped get them back to being Metallica.
“I Am A God” by Kanye West
When he played Yeezus for me, it was like, three hours of stuff. We just went through it and figured out what was essential and what wasn’t. It was like deciding a point of view, and it was really his decision to make it minimal.
He kept saying it about tracks that he thought weren’t good enough and needed work. If he was going to leave me to work on stuff, he’d say, “Anything you can do to take stuff out instead of put stuff in, let’s do that.”
“Black Skinhead” by Kanye West
Kanye played at some festival after the release of Yeezus, and his whole rant was something to the effect of “I turn on the radio and nothing speaks to me, and I don’t want to have anything to do with it, and I don’t want my music on the radio because I don’t like what the radio is.” So in that mindset, it makes sense that he makes a record that isn’t for that. It’s not about that. It’s so anti. It’s almost anti-hip-hop. It’s crazy.
“Playa Playa” by D’Angelo
I don’t think there’s an album I’ve liked more than I’ve liked Voodoo in the fifteen years since it came out. I just think it’s spectacular.
“Girls” by Beastie Boys
Adam Horovitz and I wrote “Girls” on a train. We trained down to DC to record with the Junkyard Band, this band of kids who played D.C. go-go on garbage cans. We put out a Junkyard Band single on Def Jam.
On the train back, we wrote “Girls”. It was rooted in an Isley Brothers song, “Shout.” It was written with that music in mind and then we sort of did our version of what that would have been. We just wrote really stupid, offensive words.
“Stop Fuckin’ With Me” By Lil Jon Ft. The East Side Boyz
Do you remember Lil’ Jon came out and he was really big and then he kind of disappeared because he had trouble with his label? We recorded this song, and it didn’t come out until years after.
I did one song with Lil’ Jon. It’s insane and great. It’s using Slayer samples which was his idea because he was a big Slayer fan. It’s great.
It feels like it almost never really came out, even though it did. No one heard it. It wasn’t because he wasn’t still great; he just had some issue where he couldn’t get his records out.