Today, Sony Corporation and Blue Note Media Group announced a landmark sponsorship agreement which will see them open a new 1,000-capacity music venue in New York City, named Sony Hall. The new sponsorship agreement will also make Sony the sponsor of the Blue Note Jazz Festival, hosted each June in New York, in addition to further plans to be announced.

Located in the heart of New York’s Theatre District (235 W. 46th St at the Paramount Hotel, in the space previously occupied by the Diamond Horseshoe), Sony Hall is scheduled to open in Spring 2018. Owned, operated and programmed by Blue Note, the new venue will present world-renowned performing artists from across all music genres. The venue will accommodate 500 seated and 1,000 standing, and will feature a full-service restaurant and bar. Of course, Sony Hall will be outfitted with top-of-the-line Sony technologies, integrated throughout the 12,000 square-foot venue to deliver enhanced entertainment experiences to fans. Grand opening plans, headliners, and additional venue details will be announced in the coming weeks.

In addition to the opening of Sony Hall, the technology company will sponsor the annual Blue Note Jazz Festival in New York City, scheduled for June 1st-30th, 2018. Established in 2011 to commemorate the 30th anniversary of the iconic Blue Note Jazz Club New York, Blue Note Jazz Festival has annually grown into one of the largest music series in in thhe city, featuring over 100 events in 10 venues throughout the month of June each year. With nightly events at Blue Note Entertainment Group venues such as Blue Note Jazz Club, Highline Ballroom, and BB King Blues Club, among other locations throughout the city. Past festival headliners include Aretha Franklin, The Roots, Wyclef Jean, Natalie Cole, Brian Wilson, and more.

Says Midori Tomita, VP in charge of UX Business Development, Brand Strategy for Sony Corporation in a press release: “We are thrilled to be teaming up with Blue Note on this new music venue set to open this spring and honored to have it be known as ‘Sony Hall.’ It will serve as a staging ground for recording content, testing new and exciting technology, promoting emerging artists, and more. We look forward to engaging with young music fans and those of all ages and continuing to deliver unique and high quality music experiences through this newest venue.”

Adds Blue Note Media Group President Steven Bensusan: “Blue Note is honored to partner with Sony on this landmark partnership. [They are pioneers] in delivering best-in-class technology and entertainment experiences. Their innovation and brand paired with our experience operating entertainment properties around the world is a truly unique partnership that will ultimately benefit the fans. We look forward to our collaboration for Sony Hall, Blue Note Jazz Festival and other exciting plans for the future.”

Additional partnership plans between Sony and Blue Note will be announced in the coming months.

[via PR Newswire]